The most important thing about hotel franchising — reduction of business risks.
Franchising is a system of permanent relations between a franchiser (hotel chain) and a franchisee (hotel property) based on which all the knowledge, marketing & promotion programs, brand image and success are used in return for mutual satisfaction of interests. Due to Russian legislation franchising relations are regulated by Franchising Agreement.
IFK Hotel Management as the authorized partner of international hotel chains provides support in choosing respected international brand from one to five stars for your hotel. We build your relations with a franchiser in the most effective and advantageous way.
Franchised or independent hotel? Franchise advantages:
- Quick launch, ready-made market concept, targeted client groups.
- Access to working and tested business methods, detailed standards for each department and operation process.
- Access to a selected brand central reservation system.
- Possibility to be a part of advertising and marketing strategy locally and internationally.
- Franchiser constant assistance.
- Working innovations & improvements adaptation mechanism.
- Assistance in choosing location and evaluation of business performance.
Learn more about international hotel brands we represent in Russia.