Sales and Marketing

A range of sales and marketing products and services was created by Golden Tulip to target the defined guest segments: individual business travelers, meeting and conference groups and individual leisure guests. Sales & Marketing system is made available to Golden Tulip Group’s hotel operated both via franchising and management contracts.

Goldres
Goldres is Golden Tulip’s Central Reservation System for all distribution channels: Global Distribution System (GDS), call centres and the Internet. Through Goldres all hotels are exposed to over 500,000 travel agent terminals, 1,200 internet sites, 700 partner websites and 45 call centres around the world.

E-commerce
Golden Tulip E-commerce programme consists of a network of country, regional and city websites all equipped with real-time, on-line availability and booking options in multiple languages. Golden Tulip provides individual Golden Tulip hotel websites with real-time on-line booking engines to all its hoteliers. The corporate websites are available in nine languages and the hotel websites can be made available in up to seventeen different languages. The corporate website www.goldentulip.com is equipped with RSS (Real System Syndication) technology.

Meetings & Events
Central Meeting Line is a part of Golden Tulip’s Meeting & Events program developed to cover all aspects involved for the meeting & events market. Central Meeting Line is a reservation service designed to facilitate the booking of meeting facilities at hotels.

Loyalty Programmes
Ambassador Club and Flavours are unique concepts developed to reward the loyal bookers of Golden Tulip Hotels, Inns & Resorts. The programs are specially designed to communicate and reward the real decision makers of hotel and meeting room accommodation and enhance the guest’s hotel experience and increase guest satisfaction.

Connections
Golden Tulip’s Connections combines 14 frequent flyer programs awarding frequent flyer miles per stay at any Golden Tulip or Tulip Inn. Golden Tulip existing group of partners includes among others KLM, Air France, American Airlines, Lufthansa, NorthWest Airlines.

Leisure Marketing
Colden Tulip's leisure markering develops and launches promotional packages aimed at the leisure guest. These include products such as seasonal offers, weekend breaks and last minute promotions. The packages are promoted through the Golden Tulip websites, e-newsletters, advertisements and seasonal brochures.

Marketing
Marketing is centralized for all hotels through which a correct brand exposure and effective use of resources is guaranteed. The different geographic areas have separate marketing plans and budgets, to which all hotels contribute.

Sales
Golden Tulip provides an international sales network of regional offices in the Netherland, Switzerland, Germany, Italy, UK, Romania, United Arab Emirates, Australia and Brazil. These offices are managed by regional directors and managers who are experienced in the business dynamics of their respective region. The brand performance & sales support managers centrally coordinate joint sales activities per country or region. Furthermore, they organise the participation of hotels at major trade shows, sales blitzes and international travel fairs.

For more information about IFK Hotel Management services please contact us directly at + 7 495 787 70 01 or click here to fill out the form where you can provide us with the details on your project.

Central Meeting Line is a reservation service designed to facilitate the booking of meeting facilities at hotels