Value Drivers

The Golden Tulip franchise concept has been defined to target the following segments:

Business Individual
Business Groups (Meetings, Incentives, Conferences and Events)
Leisure Individual

Based on this, the following channels and products have been created to target these segments and thus add measurable value to your business. This is known as the Brand Performance Impact (BPI) and is described as follow: The Franchise Brand Performance Impact (BPI) is the term used to describe the financial added impacted achieved by using the brand and the franchise formula.

GoldRes

GoldRes is the most comprehensive worldwide reservations system offering access to all major GDS systems and Utell voice reservations centres worldwide, as well as giving you the opportunity to apply sophisticated yield management techniques to maximise business.

Golden Tulip Connections

The Golden Tulip Connections provides access to the members of 14 frequent flyer loyalty programs by allowing members to collect bonus miles when staying at a Golden Tulip or Tulip Inn hotel and vice versa allowing Golden Tulip to offer special offers and promotions to these members via the frequent flyer publications.

Golden Tulip Central Meeting Line

The Golden Tulip Central Meeting Lines in the Netherlands, UK, France, Italy and Germany offer an interface between the client and the hotel providing professional skills for maximising your meeting business!

Golden Tulip Ambassador Club

The Golden Tulip Ambassador Club is the company’s own loyalty scheme for the bookers of corporate room nights and meeting business. The member database of the Golden Tulip Ambassador Club offers the hotels an excellent communication tool, whilst providing a tool for optimising client retention.

Golden Tulip Flavours

Flavours is Golden Tulip’s loyalty program for frequent guests, in which they save points for the monetary value of their bookings.
Points can be redeemed for hotel stays or exchanged for frequent flyer miles of partner airlines and gifts Through the Flavours gift shop.

Golden Tulip E-commerce

Golden Tulip has developed a highly sophisticated Internet presence with real time on-line booking facilities communicating directly with the worldwide reservations system. Furthermore, in addition to the goldentulip.com website, Golden Tulip has created websites in local languages, and also offers at franchisees individual websites and the Goldres booking engine for maximum exposure.

Golden Tulip Leisure Marketing

The Golden Tulip "Leisure Marketing" program offers packages dedicated to the end consumer via the Internet and brochures. Furthermore, the partnerships with Arc Europe, ADAC, ANWB, Hertz and Avis Car Rental offer a wide reach of consumers.

Additional benefits

The additional benefits available through a Golden Tulip franchise include:

Benefits of a worldwide sales team selling the Golden Tulip and Tulip Inn brands
Access to the courses of the Golden Tulip Business School
Individual personalised commercial business support Financial benefits from credit card agreements and central purchasing

Value Drivers create addtional value, both for hotel owner and hotel guests